HelloFresh – teach yourself to be a Masterchef and enjoy quick and easy gourmet dishes at home
Fact: HelloFresh is the most popular meal kit company in the world. Founded in Berlin in November 2011, it has spread its good food message across the globe and is now big business across the UK, Europe, USA and Australia.
2020 will be remembered for the global pandemic and Lockdown restrictions. But on the positive side, social isolation has unwittingly pushed us to be culinary creative at home. With more time on our hands, staying safe and working from home, we have (almost) become domestic gods and goddesses. First came the craze for baking bread and cakes. In April 2020, the recipe for Banana Bread saw a 595% increase in Google search compared to April 2019 in the UK.
As well as baking, more than a fifth of us were cooking every meal from scratch according to research and the interest in making nutritious meals has continued to increase. No longer rushed for time, the Take Away was not such a tempting treat. With many bars and bistros closed or with limited opening hours, we are all yearn for restaurant-quality comfort food. Even if we can’t cook.
The easy answer is HelloFresh which will deliver complete, ready-to-make, hearty, healthy dishes to your home. Convenient and inspirational, this is a food subscription service, providing a box of fresh ingredients with recipes straight to your kitchen.
The website is easy to navigate with a few clicks of the mouse, for information on selecting the recipes, number of people and dishes required each week. For instance, you can choose meat, fish and/or vegetarian recipes catering for 2, 3 or 4 people, with the option of three, four or five dishes per week. For solo diners, simply halve the ingredients of the recipe (and enjoy the rest another day, or invent a different dish); Family food boxes too with child-friendly dishes and older kids will enjoy the cookery challenge.
‘The proof is in the pudding’ as they say, so I ordered three Vegetarian dishes for two people. A large cardboard box arrived promptly at 5pm on a Saturday, well packaged with a bag of ice to keep ingredients fresh and cold. The meal kits can be kept in the fridge for around a week.
Inside the box were three large brown paper cartons, one for each dish. All the ingredients for two diners were measured out accordingly as detailed on colourful, easy to follow Recipe cards with images. Preparation timings and calorie count are also given to plan a quick, healthy meal after a busy day at work.
I began with the Mexican Beanie Tortillas placing all the fresh vegetables, spices, herbs and cardboard packets on the worktop. I felt like a TV chef ready to showcase a special dish to viewers!. This recipe should take 30 minutes to prep and cook.
The instructions are so clear, step by step, chopping the yellow pepper, courgette and shallot, adding the garlic, spices, mixed beans and chopped tomatoes, simmering slowly. And finally mashing the avocado with lime and coriander for the garnish.
I am no great cook but although I say it myself, I managed to create a “Restaurant quality” dish with creamy guacamole. Truly scrumptuous!.
Veggie Chilli with Sweet Potato Fries
This time I was sous chef, while my partner perfected a spicy gourmet feast. It was such fun reading out each stage of the preparation, chopping, roasting and then tossing up the salsa.
The ingredients were seriously fresh and top quality with a generous portion size such as the large Sweet Potato for the wedges. (But just one tiny spring onion, not the salad bowl as illustrated on the recipe card).
Spinach and Chickpea Moroccan Stew.
This is a Rapid recipe taking just 20 minutes, again well laid out explaining every detail. e.g. how much hot water required to add to the Cous Cous for soft fluffy grains.
By providing the exact amount of ingredients per person, there is no food waste. While the paper and cardboard packaging is good, clear recycling symbols should be given on some individual food packets.
Great value too – by ordering 5 recipes a week for 2 people, the cost is just £4.20 per dish, with free daytime delivery.
HelloFresh recipes offer family favourites, gastro pub feasts, British classics and international cuisine – Italian, Greek, French, Asian, Thai, Japanese, African. So you can dine around the world at home every week with these recipes to tempt you – Chicken Laksa with noodles, Lentil and cauliflower curry, Red wine glazed Lamb Shank with honey carrots and roast potatoes, Truffle and mushroom Rigatoni, Cottage Pie …
Students can apply the HelloFresh discount code at the checkout to enjoy 30% off every 3rd recipe box. Also check out the Christmas Boxes – Festive food box orders for 4 – 10 people. Gift cards would make the ideal, caring present this year to ensure your family and friends experience a tasty home cooked dinner – without having to go shopping.
Take a look at the appetising world of HelloFresh and start cooking. Bon Appetit!
“The trend towards eating more meals at home accelerated during the pandemic and we consider that (people) will continue to work from home and therefore eat more meals at home. We are very proud to have provided five million customers around the world with 162 million meals in the third quarter of 2020”. Dominik Richter, CEO and co-founder of HelloFresh
HelloFresh is the world’s leading meal-kit company and operates in the U.S., United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France and Denmark.