Beavertown Beers – Sci-fi fantastical, fun cans of refreshing tropical fruity, happy hoppiness
It was almost ten years ago in 2011, when Logan Plant, inspired by fine crafted beers and ales around the world, began experimenting to create his own brew using a 50 litre rice pan as a hot liquor tank, a camping cool box as a mash tun and a tea urn as a kettle.
Beavertown was born.
From small scale home brewing in Hackney, the business has moved to state of the art premises in Tottenham Hale, employing forty members of staff, with two dozen tanks, canning line, distribution centre and an extensive Tap Room.
There is a popular Core range of six beers, Nanobot, Beavo, Bloody ‘Ell, Neck Oil, Gamma Ray and Lupuloid, each with their distinctive taste, style and creative inspiration.
“Every aspect of our brewing process is meticulously considered and our unique artwork is integral to our expression and philosophy as a brewery. We strive to attain the highest quality in all our beers which is why we introduced our core range into cans. Stability and freshness rules.”
With this sense of focus, Beavertown fast developed to become a leader in the craft beer market, which can be attributed as much for the drinks as well as to its psychedelic labels.
Nick Dwyer started drawing labels for Beavertown Brewery not long after graduating from Central Saint Martins, where he’d studied illustration. He didn’t realise at the time, but those initial drawings – which included the now iconic Gamma Ray – gave Beavertown their strong brand identity.
While other craft beers have adopted bold packaging and wacky names, Beavertown very much set the trend. The stand-out, easily identified mind-altering labels came about at a time when, as Nick Dwyer himself admits, “sticking spacemen, skeletons, skulls and weird shit exploding on cans was something unexpected”.
It’s one of those design moments that go on to influence others … similar in impact to the visual style of the genre defining Borderland the space western, science fantasy video game as well as the noirish calaca-like Day of the Dead figures of Grim Fandango the 3D computer graphic adventure.
“At Beavertown, we believe beer is more than just a beer, it’s an experience”
What Beavertown say: “This started life as a home-brew. We wanted to create a light, crisp, punchy, go to beer! A beer that you know you can pick up and appreciate or simply kick back, relax and oil your neck. The name Neck Oil comes from our founder Logan, fondly remembering his Grandad – “off down the pub for a pint of neck oil”.
Verdict: Very pale straw coloured, a tropical tang on the nose and taste and lightly hopped. Not too much carbonation, refreshing, slightly dry on the finish. This is a classic American IPA, a superb balance of bitter grapefruit, hoppy flavour with subtle pineapple and peach sweetness. The ultimate thirst quencher.
Lupuloid IPA 6.7% ABV
What Beavertown say: “ …first straight up IPA, no funny business, just malt, yeast, water and hops. Lots of hops.”
Verdict: A slightly hazy, lemon colour. Aroma is juicy fruity giving the taste buds a sharp zing of grapefruit, mango and citrus with an underlying herbal tone of grassy hops, Very drinkable and richly refreshing.
Gamma Ray 5.4% ABV
What Beavertown say: “ the concept was to create a juicy tropical beer. A brew you can sit on and drink all day, rammed with juicy malts and huge aromas of mango and grapefruit. Massive additions of American hops.”
Verdict: A cloudy, orange-gold colour with some carbonation. On the nose, tropical fruit, citrus and herbal hops. Enticing blend of passion fruit, tangy tangerine, lemon, pine and peppery spice. Smooth and easy drinking with a satisfying long bitter finish.
Bloody ‘Ell 7.5% abv
What Beavertown say: “ A smack of citrus with hints of warm blood orange aromas brought on by refined malt and loads of juicy hops.”
Verdict: Sunshine straw colour with fizzy head, sweet orange aroma. Herbal hoppy and dry biscuit combined with grapefruit and blood orange zestiness underlying dark coffee notes. Finishes with a dry bitterness softened with citrus.
What Beavertown say: “our low ABV IPA – a style we affectionately term the Super Session IPA Nanobot is packed with power hitting citrus notes, a tropical twist of pina colada and a refreshing piney bitter finish to give you the full body and flavour of a 5% IPA. The addition of oats and wheat to the brew give a fuller, richer mouthfeel at just 97 kcal per can and around half the ABV as a regular IPA as well as 100% vegan.
Verdict: A clear straw yellow pour with a bubbly white head, and fragrant scent of pine and tangerine; fresh citrus, grapefruit and mandarin flavours, light, crisp and easily sipped over a super IPA drinking session.
Even before you crack open a can, the quirky, colourful, fantastical, fun design makes you smile; then the bittersweet aroma hits the nostrils, as you sip and savour the sunny, tropical island fruit flavours to ensure hoppy happiness.
Beavertown doesn’t just offer a cool beer, but a satisfying drinking experience. Cheers.!
No wonder this inspirational brewery has been named as one of the best 21st Century start-ups in the UK, in the new “World Atlas of Beer”, 3rd edition, 2020, by Tim Webb & Stephen Beaumont. Published by Mitchell Beazley.
This is a beautifully illustrated and comprehensive guide to global beers and breweries with a concise history of the brewing industry from original invention to topical stories and entrepreneurial businesses.
Read all about the Beavertown Brewery, Core Range, limited editions, where to purchase and visiting the Tap Room.
Check out Beer Finder here too for your local bar serving Beavertown craft beers.